It goes without saying that the goal of a real estate website is to drive more leads. But what’s the best way to do this? Is it better to dazzle visitors with digital velvet and mahoghany? Or should you ditch the expensive decor and let your inventory speak for itself? With Columbus, you don’t have to choose. Columbus’ borderless look will give your website an understated elegance, while its green and blue accents will make your listing details jump off the page. Perfect for both individual agents and single-office agencies, Columbus is ideal for displaying multiple property listings, with a two-column layout and top-level page navigation. It’s also fully customizable, so you can make it your own, which means you’ll get even more compliments on your feng shui. In order to enable full real estate capabilities of the theme, use with Placester’s Real Estate Builder plugin.
IDX Built In
With Placester, IDX is fully integrated, so the entire process of launching and using your website creates a better experience for the consumer. From indexable search and rating properties to saving favorites and lead capture, we didn’t just take new technology and slap it on an old system. Instead, we built something from the ground up that works everywhere.
Every Placester website automatically generates a landing page for each listing and each neighborhood in your MLS. These pages, along with clean article links, natural language property URLs, proper tagging, sitemaps, and valid XHTML code, ensure that search engines will love your site and index it frequently.