Designed purely with blogging in mind.  Good social media access points, designed with a top right advertisement space in mind (to monetise) and a customisable login page.  Clean design, responsive theme, based on Twitter bootstrap.


The theme is designed for blogging.  Simple, clear, grid-based design, plenty of whitespace and readable typography.    Responsive to mobile for optimal mobile viewing, and a strong position for social.

Easy-as-cake Setup

Blogging themes are for activating and writing – nobody wants to spend hours with fiddly setups.  With Ipsum you activate, change the logo, set your colour and your away.  To go social you’ll want to paste your social profiles into the boxes I’ve prepared for you, nothing else needed.

Grid and Typography

The responsive grid is based on the 12 column Twitter bootstrap base grid.  Typography is generally set at 12pt with 18pt line-height.


The theme is designed to adapt at key breakpoint – Mobile, Tablet (portrait & landscape) and Desktop (to not get technical about exact pixel widths, which you can find in the base styles files.).

Social Sidebar

Social has been given pride of place in the sidebar, which is responsive to mobile.  Show or hide the social toolkit as you prefer.  Easily set the social profile options in the control panel, also available as a widget.

Customisable Branding

Make it your own: choose your own brand colour and upload your logo through the Customiser Control Panel. Also easily add your own copyright and credits text at the foot of the page.

Widget areas

4x Footer Widget areas and a widget-enabled Sidebar.  Built-in.


Photo lightbox PrettyPhoto comes built in and hooked automatically to featured images.  Choose yourself if you want inner photos to use the lightbox or not.  Comes with social sharing buttons built-in.

Customisable Login Page

Clean, and brand-able Login page.  Set the tone for your blog by uploading your favourite background image so that when you log in, you’re in the mood for blogging.  Excellent for client branding.

Customisable Dash

I’ve thrown in some options for loading a feed onto the dashboard.   Great for keeping clients up to date on your developments and updates.

Best Practices

I’ve been building websites for over 13 years.  I’m a stickler for best-practices.  Under the hood you have HTML5 best practice semantic coding (great for SEO) with front-end excellence:

Built on a Bones/HTML5 Boilerplate Hybrid: HTML5 Boilerplate is a rock solid, proven, and reliable platform for projects incorporating all the industry-standard best-practices for front-end web development.

Mobile First: Unique Sass setup that serves minimal resources to smaller screens and scales up depending on your viewport

Cleaner WP: WP throws in a lot of unnecessary junk in the head.  We strip it out.  Clean and Tidy, tidy and clean.